E-Commerce Success Depends on Collaboration

E-Commerce Success Depends on Collaboration

Delivering an integrated digital service that meets your customers’ expectations depends upon effective collaboration between your digital teams and other departments and stakeholders. From a structural point of view, there’s value in assigning a dedicated team and team leader to each major customer journey. These cross-unit teams should also include representatives from across your different channels, as well as from supporting teams such as marketing.

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